SBS Australia

The Customer


Location: Australia
Type: Broadcasting

SBS is a national public television network in Australia. Launched on 24 October 1980, it is the responsibility of SBS’s television division, and is available nationally. In 2009, SBS had a 5.8% audience share.

SBS operates four TV channels (SBS, SBS Viceland, Food Network and NITV) and five radio networks (SBS Radio 1, 2 and 3, SBS Chill and SBS PopAsia). SBS Online ( is home to SBS On Demand video streaming service.


The Solution

The Creative Services department at SBS Australia uses farmerswife to manage bookings, resources and invoicing of all jobs within the department. Our wide variety of clients within the business have different rate cards and invoicing models which is easily managed within the invoice creation and cost recovery portals of the programme.

The jobs vary from business as usual on-air promo production to large scale 360 Marketing campaigns with 100s of deliverables across print, digital, outdoor, cinema and on-air.

SBS also uses the job number generated by farmerswife in our production workspaces so the database in farmerswife helps us locate old projects and files in our archive.

On a large project we have teams of creatives that include a mix of full time staff, freelancers and external companies. farmerswife allows us to not just manage the resource bookings but also track costs against the budget differentiating resources that include a cost to buy.

As we have varying levels of work in the department we often employ freelance Producers to manage the campaigns. The work we have done to set up the system with budget templates and rate cards mean that with a small amount of training on the simple tasks within farmerswife, a new team member can be up and running quickly with the all-important financial management of the projects happening automatically in the background.

The support team at farmerswife have worked with SBS Australia to customize the programme to ensure it meets our current requirements and are also there on site to assist with adapting the programme as the department develops.




Carley Edmonds Lead Producer
SBS Australia