As a business owner and one of the founders of farmerswife Scheduling and Facility Management Software what today is a major player in the European post market, Mads Linden recognized early on that coupling traditional resource management with cost tracking capabilities would increase workflow efficiency manifold. Unable to find a satisfactory solution on the market, he decided to create his own. Farmers WIFE was born.

Today, a decade later, Farmers WIFE is headquartered in Spain where an international team of media professionals service clients in over 30 countries. Among the Farmers WIFE team are several former clients who offer unique insights to the ever-changing challenges of daily operations at modern media facilities.